It’s 2023: Do people still need websites?
Websites for small business owners are just as important now as ever, if not MORE.
Despite the availability of free social media platforms, websites add a ton of value to growing businesses and offer additional benefits when it comes to client relationships.
At B-Allied we believe a website is your first impression. Your “handshake”, if you will. And first impressions do a lot in determining if you’re getting off on the right foot with potential clients.
So here are 3 reasons having a website in 2023 is imperative for your small business:
1. Creates Credibility
Having a website makes your business more credible to potential clients. It gives you an opportunity to show them you’re a real, reputable business. It allows you to share information about why you started, who’s on your team, and what your products or services are. Which in turn, builds trust with your customers. Even a simple “About Us” or “Contact Us” page can make potential buyers feel more at ease about purchasing from you. Not to mention helpful blog posts, testimonials from previous clients, and links or references to awards or certifications your business may have received.
2. Better Branding
Having a website lets you control your branding. Referrals or references from other websites or clients are great. But you should be the one telling your audience who you truly are and what your company stands for. A website allows you to show the world exactly what you do.
3. 24/7 Advertising
Your website is always available, which means it’s working for you 24/7. This is an incredible way to generate leads and build client relations. It also ensures you have a spot to call your own on the internet. This means if social media platforms crash or changes are happening in your business, there’s a reliable place for your customers to go to find you and any updates they might need. It’s also the perfect place to build sales funnels so you can make money anytime, day or night.
So you might be asking, “How do I know if my website is doing all these things for me?”
Having a website that doesn’t keep customers on it isn’t going to do much for your business. In fact, most people leave sites within 15 seconds! And that’s where we come in.
The right partnerships can truly make running your business so much easier.
Where in your business do you outsource? Has it been helpful or stressful? If you’re experiencing the latter, maybe it’s just not the right partnership. What would make it better? We’d love to hear!