What Consistency Looks Like in Day-to-Day Business
If being consistent every day is the key to success, what does that look like on a day-to-day basis? Here are four things we recommend:
1. Write down your goals and review them daily.
Your goals may change or expand, and the ways you achieve them might change, too. But keeping a constant eye on them helps you remember why you’re doing what you’re doing and stay focused on the prize.
2. Start your day with a positive mindset and attitude.
Instead of grabbing for your phone and checking email or scrolling mindlessly through social media first thing in the morning, try incorporating practices that fuel your mind and set you up for success. It might mean journaling, listening to an inspiring podcast, eating a healthy meal, repeating affirmations, or taking a walk in nature. Whatever it is, be consistent!
3. Set aside at least 30 minutes each day for marketing activities.
Social media posting, blogging, email marketing, updating your website — it’s a lot. You don’t need to do it all at once, however; just set aside about 30 minutes a day to start, and focus on the things with the highest profit potential. Eventually, you can hire someone to help you once you’ve reached a certain level of success.
4. Spend your time on money-making activities.
On that note, make sure you know which things you need to handle yourself and which ones can be outsourced. From marketing and outreach to administrative tasks, there’s no reason to spend your time on anything that isn’t translating into dollars. Build yourself to the point where you can hire some help, so you can focus on doing what you do best.
Consistency in Sales
While consistency is important in all aspects of running a business, it’s especially important when it comes to sales. Again, you can’t make one phone call and expect sales to come rolling in. Here are some ways to be consistent in your sales efforts (feel free to adjust the numbers up or down based on your available time):
1. Make five cold calls a day.
This is the most basic form of prospecting and is usually the most effective. If you haven’t been making cold calls, start doing it today.
2. Send out 10 emails a day.
Email is another great way to reach out to people who may not have heard of you yet or have any idea that they need your services. If you haven’t been sending out emails lately, try sending 10 personalized emails today and see how many responses you get back from them!
3. Make new LinkedIn connections.
While LinkedIn limits the number of new connection requests you’re able to send to roughly 100 per week, you can also sign up for Sales Navigator to increase your InMail messages. Don’t have time to manage it all? Hire a virtual assistant and provide them with a set of scripts for making new connections and sending messages.
4. Follow up.
Don’t give up just because someone didn’t respond to your email or phone call. Send follow-up messages, make follow-up calls, and stay consistent; the more you follow-up, the wider the net you cast for prospects.
5. Move on.
Some people will unsubscribe from your emails. Others might block you on LinkedIn or block your phone number. Some people will just say no outright. Don’t give them a second thought. Move on to the next one, and keep your chin up. Every no gets you closer to a yes!
The fact of the matter is, it will take hard work to reach your business goals. There are no easy routes to achieving greatness in any aspect of your professional or personal life, and it will take time and dedication to get where you want to be. But if you just stick with it day after day, your small successes will add up to big gains — and there’s no telling how far you might go.
