Starting a business can be overwhelming, to say the least. One of the main questions a new business owner asks herself is, “How and where do I find clients?” These days, there are so many marketing avenues, it’s easy to get lost trying to figure out what’s what. So we’re going to break down the top marketing strategies for you here.

One of the newest and best ways to reach your ideal client is through social media. And there are numerous options to choose from depending on where your ideal client might be spending most of his or her time. Facebook, Instagram, TikTok, LinkedIn; are all hotbeds of opportunity for businesses to promote their products or services. And within each media outlet, there are different ways to go about getting your business name out there.

Paid ads, catchy videos, curated images, sales copy captions, giveaways, collaborations, affiliate marketing partnerships…The possibilities are quite endless!

It can be hard for a new business owner to narrow down an effective strategy on his own. But there is no doubt about it, social media is a prime place to be for any emerging business.

One of the classic ways to get eyes on your company’s product is with a website that draws people in and converts them into paying customers. With so many free platforms available, some might believe websites to be outdated. They argue that people are spending time on social, not surfing the web. But we beg to differ! We’ve seen business owners lose tons of money when those platforms crash for any amount of time.  Profiles on Instagram get shut down with little to no explanation every day, and few ever get them back up and running. TikTok blocks videos for violating their community guidelines even when there is nothing offensive in the video.

The bottom line: social media is great, but it’s not perfect or always reliable.

So if you don’t have another place for your customers to find you, you could lose everything at any moment! This is why having a website is crucial for long-term success!

Another way to secure your customers without relying on someone else’s platform is through an email list. Email marketing is a great tool to reach qualified leads.

If they opted to be on your email list then they probably want to buy from you!

Email marketing is one of the best ways to promote your product or service, especially when you have an effective campaign in place. It’s more personal than social media and it’s a great way to build trust with your customer.

Within these different marketing avenues, a successful business owner also utilizes sales funnels and both organic and paid promotions. The right sales funnel can make selling to your customers effortless. And it can alleviate a lot of the “hustle” many entrepreneurs eventually burn out on. Sales funnels when used with all of the previously mentioned platforms, increase the likelihood of a sale exponentially.

One of the top benefits of social media is the ability to promote a product or service for free, using organic marketing strategies. Often, however, these campaigns get lost in the sea of thousands of others. Which is where paid promotions can be useful.

Figuring out when and where to invest in paid promotions can help guarantee the right eyes find your product, and create a huge ROI when done correctly.

Hopefully, now you have a better idea of the large range of marketing strategies available to you and how they each contribute to the long-term health of your business. Drop a comment below if you’d like to get a breakdown of each marketing platform and tips on how to utilize them
effectively for your business!