In any business, marketing is a critical function.
It makes it possible for you to find new customers and keep existing ones happy. However, it also takes time and effort from many different people in different departments within your organization. In today’s digitized world it’s easy to outsource your marketing strategies to third-party companies. But should you?
Marketing is one of the most prevalent outsourced divisions within companies today. Which shouldn’t be surprising since it’s where companies spend most of their time and money.
Some common reasons you may consider outsourcing your marketing technology needs could be:
You want to focus on what you do best, while someone else takes care of the technology to implement your marketing strategy. You can’t afford to waste time on something you aren’t good at. So by outsourcing, you and your team can focus more on what you do best.
Outsourcing your marketing technology results in a higher ROI than internally managed ones.
Companies that specialize in marketing tech have greater expertise and deeper knowledge of the tools. Thereby, saving you time and money every time. Outsourcing your marketing tech does not mean that you are abandoning it completely. Rather, it can help your business to focus more on developing the strategies for reaching the next level.
Every business is dependent on its customers or clients. When you’re stretched thin trying to implement your company’s growth strategies it can be hard to find new and keep customers. It takes more than just conducting marketing activities on social media platforms like Facebook or Twitter, to hit your goals. There are so many avenues to reach your ideal client- which one is best for you? Handing this task off to experts can get you quality leads quickly without wasting energy and money.
Outsourcing, if done right, can help you gain better insights into your customers.
For example, a marketing tech agency can monitor and track tools like Google Analytics to understand how well your website is performing and which parts of your site are getting more traffic or views from your customers. This can help in future marketing actions and help in creating better strategies to achieve success.
Another important reason to outsource your marketing tech is the constant increase of new and better tools. Some of these popular tools may include Analytics and CRO (conversion rate optimization) tools such as Google Analytics, Facebook Analytics, and Google Optimize; Ad’s managers such as Google Adwords, Facebook Ads; Content Marketing tools such as WordPress along with the SEO tools to get you ranked on Google; Email Marketing tools and analytics, Social Media management tools. These need a skilled human touch to use them effectively and efficiently. It’s our job to learn these tools so you don’t have to.
The right partnerships can truly make running your business so much easier. That is why our motto is:
“Alone we can do so little. Together we can do so much.”
Where in your business do you outsource? Has it been helpful or stressful? If you’re experiencing the latter, maybe it’s just not the right partnership. What would make it better? We’d love to hear!