Why Does Consistency Matter?

Being consistent in your efforts doesn’t just help you achieve your goals; it puts you in the mindset for success and helps you leap over any hurdles that inevitably fall in your path. Here are three benefits to staying consistent:

You’ll build momentum

Nothing happens overnight, but if you keep at it, you’ll start seeing results. Consistency is especially important when you’re just starting out and things aren’t coming together right away. Consistency helps build momentum so that you can keep moving forward when things get tough instead of giving up at the first sign of trouble.

That momentum builds confidence, too. Once you get into a groove and see that your efforts are paying off, it makes it that much easier to keep going. You’ll then continue building on your results and seeing even greater success over time.

You’ll build brand awareness.

When you’re strategically consistent with your sales and marketing efforts, your customers will get used to seeing and hearing from you regularly — which makes them more likely to buy from you when they see an offer pop up in their inboxes or social media feeds.

This is one of the reasons it’s so important not to stop your advertising efforts when you don’t instantly get results. Tweak things? Yes, as needed — but abandoning your ads completely means you’ll lose any traction you’ve established and send your audience over to your competitors who are still running ads.

Consistent Effort = Consistent Results


For many entrepreneurs, the path to success is paved with periods of struggle and uncertainty. This can be especially true for those who are creating new products or services or launching a business from scratch.

Amid the struggles, however, consistency is the one constant that guarantees you’ll get results in time. While you might need to change the methods of your marketing, adjust your timeline, or make other changes along the way, there is no reason you can’t be successful if you just continue working on your goals.

As entrepreneurs Ryan Mitchell Rios and Mark Atalla explain, the small, incremental steps you take allow you to build new habits to propel yourself forward. Going back to that gym example above, lots of people don’t want to go to the gym, but they do it anyway — because they know that consistent effort means consistent results.

As Atalla says, “Your life is shaped by the activities you do on a consistent basis.” Consistent, focused effort has the power to provide you with consistent results, one small step at a time.